By now you may be aware that Pecinka Ferri and our factory partners have decided not to exhibit at the HotelX show (formerly known as the IH/M&RS) this week at Javits, choosing instead to redeploy our marketing assets to other endeavors.
This was, by no means an easy decision. It would have been our forty-fourth (personally, my fortieth) year working booths at the event! Sadly, the ROI simply did not justify our participation in 2015, especially given the show’s new-found emphasis on the lodging sector and the de-emphasis of foodservice.
We will be there as attendees, participating in many of the events, and evaluating our future trade-show plans.
As our dynamic marketplace of foodservice equipment and supplies is further disrupted by emerging technologies, we intend to engage all of our industry partners in the discussion of the proper role of the various marketing opportunities available.